User Research: A Deeper Dive into Knowing Your Audience

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How well do you know your audience?

Today’s guest. Danielle Cooley, is a certified user researcher that specializes in helping business owners dive deep into who their customers are and then use that information to build a profitable business.

Ready to learn more? Grab your cup of coffee, sit back, and spend time with us today to connect better with your audience.

Let’s Meet Our Guest

Danielle Cooley

DGCooley & Co.

Danielle Cooley knows the things we use should make life easier, not harder. She’s been working in strategic research for more than 20 years, helping to level up products for such organizations as Hyundai, Graco, Equifax, Pfizer, Mayo Clinic, and Enterprise Rent-a-Car.

She started her bespoke consulting practice in 2009, where she enjoys blending her passions for people, technology, and business for clients worldwide. Expert User Researcher with proficiency in UX Strategy, Information Architecture, and Interaction Design.

Espresso Shot(s)

—> What does a user researcher do?

> Why do you learn more from a 1:1 interview than a 1,000-person survey?

> How can a small business owner conduct their own user research and use the information effectively?
Dara shared this strategic UXR Framework with our viewing audience today. Our action item for you? Look at those first 5 questions and see if you can answer them for your users!


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Find Our Guest

Tip Jar

This episode’s Tip Jar is brought to you by Caitlynn Eldridge, Eldridge CPA, LLC

Traveling for Work

When traveling for work- if you have meetings on Friday and Monday- the weekend hotel stay can be deducted too!

Thanks for joining us on today’s 15{ish} Minute Coffee Chat! We’d love to hear from you.


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