What’s behind great copy? We often hear that including the human perspective is an important part of connecting with our audience. What does that mean and how do you do that as a small business owner?
Quotes from the show
“The human perspective is so important because we have the emotional capacity that AI just simply doesn’t have“-Naomi Greenstein
“You really need to ask yourself as a business owner to make sure that whatever you’re investing in, whoever you’re working with, it’s going to turn out the way that you expect and it’s going to help you grow your business“ -Naomi Greenstein
Let’s Meet Our Guest
Naomi Greenstein
Owner & Copywriter | Glas House Media
Naomi is an SEO-friendly copywriter for service-based brands & businesses. Her focus with each project is to craft strategic, conversion-driven copy that aligns with her clients’ ideal audiences and attract the right kind of qualified leads while they sleep.
When she’s not helping her clients make their copy the #1 salesman in their businesses, you can likely find her binge-watching The Office, choreographing a new combo for her dance students, or whipping up something delicious in the kitchen. You can read more about Naomi and her copywriting business on www.glashousemedia.com or on Instagram as @glashousemedia.
Espresso Shot(s)
Why is the human perspective important?
What questions should a small business owner ask to ensure they are getting a copywriter that is right for them?
What should a business owner know about their business before hiring a copywriter?
Toolkit
Toolkit:
How To Make More Money With Your Website
https://glashousemedia.com/freebie-guide-echo
Grab FREE Anna + Selena resources here.
Find Our Guest
Follow & Connect with Naomi on
www.facebook.com/glashousemedia
www.linkedin.com/in/naomi-greenstein/
Closeout
Thanks for joining us on today’s 15{ish} Minute Coffee Chat! We’d love to hear from you.
