Starting a podcast sounds exciting, but is your business actually ready for one?
In this episode of the 15ish Minute Business Fix, Anna Larson and Selena Conmackie sit down with Kara Infante, host of the popular Bookish Flights Podcast, to talk about what small business owners should know before jumping into podcasting.
Kara built a thriving niche community through books, conversations, and consistent content. In this episode, she shares how podcasting can become a smart business tool when it is built with strategy, community, and purpose in mind.
If you have ever wondered whether a podcast could grow your audience, deepen trust, or create stronger connection with customers, this episode is for you.
https://open.spotify.com/episode/0k5obUW6Ckf1FBgb8hYlWm?si=cY-0nMBAQDS42Bq2G_Dm6g
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In This Episode, We Talk About
How to Know If Your Community Is Ready for a Podcast
Kara shares one of the most important questions to ask before launching:
Is your audience already asking questions?
If people are engaging with you, sending DMs, asking for deeper insight, or wanting more than short social media content can offer, that may be a sign they are ready for long-form conversations through podcasting.
Why Podcasting Works for Small Businesses
Unlike short-form content, podcasting gives business owners room to:
- Build trust over time
- Share deeper stories and expertise
- Educate their audience
- Feature guest experts
- Create stronger brand loyalty
What to Talk About on Your Podcast
Not sure what your show should be about?
Kara recommends asking:
What do people call me about?
That one question can reveal your natural expertise, audience needs, and podcast niche.
Keep. Ditch. Try.
KEEP
Keep being yourself
Keep listening to what your audience asks for
Keep showing up consistently
DITCH
Ditch trying to be on every platform
Ditch creating content you hate making
Ditch overcomplicating your strategy
TRY
Try Threads as a traffic source
Try talking directly to your niche audience
Try testing content topics before launching a show
The Mic-Drop Moment
“No one is you and that is your superpower.” Kara Infante
Prefer to Watch Instead?
Catch the full conversation on YouTube.
Meet Our Guest: Kara Infante
Kara Infante is the host of Bookish Flights, a podcast where stories are shared through favorite books. She has built a loyal online community of readers and listeners through thoughtful conversations, creative content, and a genuine love for connection.
Kara Infante is the creator and host of the top-rated Bookish Flights podcast, where she helps readers and authors connect through the power of storytelling. She believes that everyone has a story to tell, and books are a powerful way to shape our perspectives, build connections, and foster community. As a military spouse, Kara understands the importance of resilience, adaptability, and finding a sense of belonging. She brings these values to her work as a podcaster and advocate for meaningful conversations. Her podcast spotlights authors, thought leaders, and creatives, providing a platform for voices that inspire, educate, and empower. Based in San Diego, California, Kara lives with her husband and three children. When she is not busy creating or reading, you would most likely find her outside exploring with family and friends.
Connect With Kara
Instagram: @bookishflights
Website: BookishFlights.com
Podcast: Bookish Flights on Apple + Spotify
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