Internal and External Business Brands with Lauren Stewart

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Have you created an effective internal and external brand?

Meet Lauren Stewart, Owner of Stewart Studio and a brand strategy expert. Your business brand embodies who you are as a business. Many small business owners focus only on the external brand and have forgotten about the importance of a strong internal brand.

Learn more about internal and external brands and how they apply to small business owners and entrepreneurs on today’s show.

Let’s Meet Our Guest

Lauren Stewart

Stewart Studio

Lauren is designer, creative director, and founder of Stewart Studio. Her focus is in branding and print design. Shortly after graduating from college, Lauren married a dashing infantryman and the Army swept her away from Texas for a life of adventure. She survived the sweltering heat of Georgia, navigated the far-away land of Missouri, and relished in the beauty of Colorado. Along the way, Lauren has worked for various design agencies and non-profits.

In her free time Lauren likes to play tennis, two-step with her hubby, and decipher their toddler’s adorable babbling. Being mildly obsessed with her dog, Lauren has also authored and designed a children’s book full of colorful illustrations, a silly story, and a lovable pup.

Espresso Shot(s)

—> What is the difference in internal vs. external branding

—> What are the components of a successful internal brand?

—> What makes a good logo?


Find some of our favorite tools to use here: Canva, Adobe Illustrator, Adobe Express

Grab FREE Anna + Selena resources here.

Find Our Guest

Instagram: @stewartstudiollc


Facebook: @stewartstudiollc

Tip Jar

This episode’s Tip Jar is brought to you by Caroline Beasley, MBA, CPA 

Tips for Transitioning a Retirement Account from a Former Employer New job?

Have you considered what you’ll do with your retirement accounts? If you were investing in a company-sponsored 401k at your previous place of employment, you have a few options:⁠ 1. Roll it over to your new employer’s plan within 60 days. 2. Roll it over to an IRA within 60 days. 3. You may be able to leave the amount in your account as-is if the plan allows it. 4. If you don’t deposit within 60 days, you could face a 10% tax penalty + federal income tax on the full amount if you’re under 59 1/2 years old!

Thanks for joining us on today’s 15{ish} Minute Coffee Chat! We’d love to hear from you.


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Meet Anna + Selena

Meet Anna + Selena – a duo of fun-loving small business owners, digital experts, and strategic smarty-pants that offer resources and services to small and medium-sized businesses.

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