Not every small business needs a full-time CMO—but every business needs a solid marketing strategy. In this episode, Anna + Selena break down what a Fractional CMO is and why this role can be a game-changer for growing businesses.
They’ll chat about how Fractional CMOs help bridge the marketing strategy gap, bring high-level expertise without the full-time cost, and offer flexible, scalable support for companies that need more than just execution.
What you’ll walk away with: A clear understanding of what a Fractional CMO does How hiring one can boost your marketing results Ways to know if your business is ready for one
Whether you’re scaling up, launching something new, or just ready to get out of the marketing weeds—this quick chat is for you. Tune in!
Quotes from the show
“Not every small business needs a full-time CMO, but every business needs a solid marketing strategy.”
-Selena Conmackie
I think when you are wearing all the hats, a lot of times you just don’t look good in some of them
-Anna Larson
Let’s Meet Our Guest
Anna Larson + Selena Conmackie
Anna + Selena | Owners & Founders
Anna + Selena are Fractional CMOs who combine 20+ years of marketing experience to help small businesses show up consistently and strategically. Together, they lead a boutique marketing service focused on smart systems, storytelling, and scalable strategy.
Espresso Shot(s)
What is a Fractional CMO, and how is it different from a marketing consultant or agency?
Why are more small businesses turning to Fractional CMOs right now?
What are some signs that a business might be ready for this kind of support?
What kinds of results can a business expect when they hire a Fractional CMO?
How do you typically work with clients—what does the structure or engagement look like?
How can a business owner decide if this is the right fit for them?
Meet Anna + Selena – a duo of fun-loving small business owners, digital experts, and strategic smarty-pants that offer resources and services to small and medium-sized businesses.
