Your brand’s success starts with one key factor—you.
Self-advocacy isn’t just about speaking up; it’s about owning your value, positioning your business for visibility, and confidently stepping into opportunities. In this episode, we’re sitting down with Moni Jefferson, a powerhouse entrepreneur, marketing strategist, and the founder of AMSE, who has helped thousands of military spouse entrepreneurs start, scale, and sustain their businesses.
Moni shares the mindset shifts, branding strategies, and bold moves that helped her build multiple ventures, land national recognition, and create lasting impact. If you’re ready to stop playing small and start positioning yourself for the success you deserve, this conversation is for you.
Quotes from the show
I would say Discipline, out of the box thinking, self advocacy and investing in growth.
-Moni Jefferson
Take your pick: Elevating your brand, Confidence, business visibility, start up, woman in businss…
-Moni Jefferson
Let’s Meet Our Guest
Moni Jefferson
Assoc of Military Spouse Entrepreneurs | Owner & Founder
Moni Jefferson is an innovator committed to social impact. A recently seasoned Air Force Spouse and accomplished multi-venture entrepreneur specializing in public relations, marketing strategy, business development, and community building. Moni is known for her role in advocating for military spouse entrepreneurs and international speakers across local and national venues. Since 2014 Moni has helped build and scale multiple military spouse programs. Moni has even been invited to the White House and featured in Military Spouse magazine on the Nasdaq Tower in Time Square, Inc, and Forbes Next 1000 entrepreneurs for her work. Her most recent venture as the CEO and Founder of The Association of Military Spouse Entrepreneurs (AMSE) since 2019 has helped over 10k + military spouses all around the globe to start, scale, and sustain their businesses.
AMSE is the first fully digital military spouse entrepreneur program and platform with education, community, digital masterclasses, resources, national partners, and more. It was built by military spouse entrepreneurs for military spouse entrepreneurs. AMSE was inducted into the DOD’s Military Spouse Employment Partnership (MSEP) in its first year for its work and impact on the military spouse community. Moni is also known for working in the tech space; Moni has created and raised Capital for her three Military lifestyle apps, MilCam, MilEmoji, and My Ultimate PCS. Moni holds a Bachelor of Science from the University of North Carolina at Pembroke in Communications and Public Relations and is a member of Lambda Theta Alpha Latin Sorority Inc. Moni has been married for 25 years, has three children and lives on the east coast. She loves traveling and is dangerously addicted to nachos. On her downtime she enjoys teaching her children how to cook traditional Puerto Rican meals and diving into a good crime podcast.
Espresso Shot(s)
Why is self-advocacy such a critical skill for business owners, and how can entrepreneurs start advocating for themselves effectively?
What are 1-3 powerful yet simple ways business owners can elevate their brand presence in a crowded market?
Meet Anna + Selena – a duo of fun-loving small business owners, digital experts, and strategic smarty-pants that offer resources and services to small and medium-sized businesses.
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