Most course creators think slow sales = bad marketing. But what if your marketing is working
just fine — and the problem is actually inside the course itself?
In this episode, Selena and Anna sit down with Kasia Derbiszewska (pronounced kah-shah Derbih-sheh-ska), Online Course and Business Strategist at Supercharge Your Online Course. Kasia specializes in neuroscience-backed course design and is on a mission to help experts stop adding content and start building for transformation.
If you’ve ever wondered why your course isn’t converting the way you expected — this one is
going to hit.
https://open.spotify.com/episode/1z3qpSnvSpPT9l4dnpw4YC?si=oFNeJQPoQjCp5wwcBJGt5g
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In This Episode, We Talk About
- The #1 structural mistake small business owners make when building courses
- Why adding more modules and bonuses actually makes sales worse
- How the brain processes learning — and why it matters for your offer
- The difference between an information dump and a transformation experience
- A quick self-audit you can do on your course this week
What typically improves first when you fix the design: conversions, completion, or
referrals?
Is Your Course Designed to Convert — Or Just to Impress?
There’s a moment most course creators know well: sales stall, so you add another bonus. Then
another module. Then a live Q&A. And somehow… sales still don’t move.
Kasia says this is one of the most common — and most costly — mistakes she sees. The issue
isn’t the marketing. It’s the design. When a course is overloaded, it creates confusion, not
transformation. And confused buyers don’t buy.
Her framework comes back to one question: Is your course clearly moving someone toward one
defined result? If you can’t answer that in a sentence, neither can your potential student.
What Neuroscience Has to Do With Your Conversion Rate
Kasia brings a layer to course design that most business coaches skip entirely: how the brain
actually learns. Her approach is grounded in neuroscience and learning design — specifically, how people
process information, make decisions, and build new behaviors. When a course is designed in
alignment with how the brain works, it doesn’t just feel better to go through. It produces better
outcomes. And better outcomes drive referrals, retention, and repeat buyers.
The insight that hits hardest: buyers’ brains make purchasing decisions based on whether they
can see a clear path to the result they want. Overloading your course doesn’t inspire confidence
— it signals overwhelm before they’ve even enrolled.
Keep. Ditch. Try.
KEEP
Designing around one clear transformation and urgent problem. When your course has one
defined result and it’s the first thing a potential student sees, your marketing has something
powerful to amplify.
DITCH
Adding more modules, bonuses, or content every time sales dip. More content is not the
answer. More clarity is. Every time you’re tempted to pile on, come back to the transformation.
TRY
Review your course promise and your first module this week. Ask yourself: Is this clearly moving
someone toward one defined result? If the answer feels fuzzy, that’s where to start — not in
your ads, not in your emails, not in a new launch plan.
💡 Reality check: More visibility does not fix a confusing or overloaded offer.
The Mic-Drop Moment
“Clarity of transformation drives sales more than quantity of content.”
— Kasia Derbiszewska
Prefer to Watch Instead?
Catch the full conversation on YouTube.
Meet Our Guest: Kasia Derbiszewska
Kasia Derbiszewska is an Online Course and Business Strategist and the founder of Supercharge Your Online Course. She helps experts design neuroscience-backed programs that improve retention, drive referrals, and increase sustainable revenue.
Kasia specializes in aligning course structure with how the brain processes information and makes decisions — so
businesses can grow beyond launches and build long-term impact.
Connect With Kasia
🌐 superchargeyouronlinecourse.com
📸 @kasia_udlworks on Instagram
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