Are Paid Ads Worth It?

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Should your small business invest in paid ads?

Meet Sharon Park, owner of Sage Digital Marketing, Inc. Her expertise in paid ads has helped small business owners rethink their advertising strategies resulting in increased profitability.

In today’s show you’ll get the answer to the #1 question asked by small business owners, “Are paid ads worth it?”

Let’s Meet Our Guest

Sharon Park

Digital Advertising Strategist

Sharon Park is a seasoned industry leader, having been in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas.

In 2008, Sharon structured the “Obama for America” media buying strategy which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest remarketing campaign in history at the time of launch.

Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her vision is to bring Sage Digi talents to partners in renewable energy, environmental protection, healthcare, education, and progressive political candidates so that we can create a better world for future generations.

Espresso Shot(s)

A lot of small business owners are nervous about paid ads. Why should they take a chance with spending their minimal budget in this way? 
What’s a good advertising strategy?


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